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About

Extreme Production is the art of building consistent daily production.

Hello. My name is Craig.

I realised a simple fact quite early in my design career.

To get more things done, I needed to do things more regularly.

So I did.

I’ve spent the last 13 years making more stuff than anybody else I know.

It all started with Extreme Production challenges.

  • I designed a poster a day for 365 days. I improved my skills, became a better designer, built an online following and put on an exhibition of my posters.
  • I took a photo a day for 365 days. I found 20 other people to do it with me, and built a social experiment around people doing stuff more regularly.
  • I designed a 12″ record sleeve every day for 365 days. I failed this one at day 142. I’ll tell you more about that in the book.
  • I learned how to make a podcast by making one every day for 365 days. On day one, I didn’t even know how to make a podcast and had never previously recorded my voice. On day 365, I’d created 3 shows and had learned how to record, produce, market and make a podcast.

All this lead me to refine a method I’ve called Extreme Production.

That was just the beginning. Those core challenges have lead to real benefits in my life:

  1. I got my first professional design job after only 6 months design training. I’ve now been running my own design agency for a decade.
  2. I’m growing my social following every day.
  3. I’ve created thousands of podcasts, thousands of design assets and hundreds of videos all providing social proof of what I can do.

Right now? I currently:

The biggest thing about all this? I’m not superhuman. I have the same 24 hours that you do.

And I’m going to show you how to do it on this website.